Luxury Report Magazine Testimonial - La Trattoria & Petros

We are happy to share with you this great testimonials from our advertising partners at La Trattoria & Petros Taverna.

"We have been very happily working with The Luxury Report Magazine for a few years now. At first, it was for my restaurant- La Trattoria and then Petros followed shortly after. All I can honestly say, is that Luxury Report Magazine has been an INCREDIBLE success for us especially in the latest No.29 edition! The tremendous positive feedback is usually immediate and the ad has already been paid back many times over within the first week. LR always works hard to promote my restaurants directly & indirectly and we really see that because the phone doesn't stop ringing for reservations! And I always ask them where they heard of us and they usually say Luxury Report Magazine! Therefore, I strongly recommend/suggest that if you are indeed serious about getting great/proven value for your advertising dollars, you need to go with Luxury Report Magazine immediately as nobody in Montreal beats them!"
-Ted Dranias, Owner of La Trattoria & Petros Taverna

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Paris Hilton Exclusive Interview

Blonde and beautiful, entrepreneurial powerhouse Paris Hilton has had to overcome her fair share of stereotypes. Despite that, she’s built a scent empire – and proven she has sense to spare. Hilton has been in the perfume industry for 10 years and has produced a grand total of 18 perfumes.

Speaking to me over the phone from L.A., she explained: “I’ve always loved perfume. Then when I was a teenager and moved to New York, I wanted to be a businesswoman and I thought that a fragrance would be the best first product to start out with for my brand.” And businesswoman she certainly is. She has developed her own lines of clothing, accessories and other products; opened dozens of stores around the world; cultivated a career as a DJ; and developed her own beach club in the Philippines (with a second on the way). 

As Hilton’s business interests grow, she tells me that she derives her inspiration from her family. “I grew up in a family of entrepreneurs and that’s always been very inspirational since I was a little girl. I love success, I love my fans – I want to have something come out for them all the time. I’m just inspired by life,” says Hilton. Her drive is something that has been noted by her grandfather, Barron Hilton, who gave her the best compliment she’s ever received. Hilton’s grandfather told his friends, an array of successful businessmen, that Paris “has traveled more than [them] and works harder than [them].” Naturally, his pride is something Paris cherishes.

Though she’s pulled in many different directions, from releasing a new song called “High Off My Love” in the upcoming month, to traveling extensively for her many businesses, Hilton explains that she tries to make time for everything. This often involves working in transit. She shares that Paris Fashion Week is a favorite place to become inspired about designing clothing, while her music is informed by trips to Ibiza and Las Vegas. Tropical places are favorite destinations when Hilton is designing swimwear. One place she’s never visited, but would like to see, is the Maldives.

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10 Things To Know About How Rolex Makes Watches

Read this fascinating article on the iconic timepieces - Rolex. Originially posted on A Blog to Watch, written by Ariel Adams.

Rolex really isn't like any other watch brand. In fact, the privately held, independently run entity isn't like most other companies. I can say this now with a lot more clarity than most people because I was there. Rolex rarely allows anyone into its hallowed halls, but I was invited to visit their four manufacture locations in Switzerland and experience first-hand how Rolex makes their famous watches. Rolex is a universe of its own: respected; admired; valued; and known across the globe. Sometimes I sit back and think about all that Rolex is and does and find it hard to believe that at the end of the day, they just make watches. Rolex does just make watches and their timepieces have taken on a role beyond that of mere timekeeper. Having said that, the reason a "Rolex is a Rolex" is because they are good watches and tell pretty good time. It's taken me over a decade to fully appreciate the brand, and it will probably take longer before I learn everything I'd like to know about them.

The purpose of this article isn't to give you a totally inside look at Rolex. That isn't possible because as of now there is a strict "no photography" policy at Rolex. There is a very real mystique behind the manufacture because they are relatively closed and their operations aren't public. The brand takes the concept of Swiss discreetness to a new level, and in a lot of ways that is good for them. So since we can't show you what we saw, I'd like to share with you some interesting facts that every Rolex and watch lover should know.

1. They Use An Expensive And Difficult To Machine Steel Because It Looks Better 

Many watch lovers are familiar with the fact that Rolex uses a type of steel that no one else uses. Stainless steel is not all the same. Steel comes in various types and grades... and most steel watches are made from a type of stainless steel called 316L. Today, all the steel in Rolex watches is made from 904L steel, and as far as we know, pretty much no one else does. Why?

Rolex used to use the same steel as everyone else, but in around 2003 they moved their entire steel production to 904L steel. In 1988 they released their first 904L steel watch with a few versions of the Sea-Dweller. 904L steel is more rust and corrosion resistant, and is somewhat harder than other steels. Most important to Rolex, is that 904L steel, when worked properly, is able to take (and hold) polishes incredibly well. If you've ever noticed that steel on a Rolex watch looks different than other watches, it is because of 904L steel, and how Rolex has learned to work with it.

A natural question is why doesn't everyone else in the watch industry use 904L steel? A good guess is because it is more expensive and much more complicated to machine. Rolex had to replace most of their steel working machines and tools to deal with 904L steel. It made sense for them because of the amount of watches they produce, and because they make all their parts in-house. Most other brands get their cases made from outside suppliers. So even though 904L steel is better than 316L steel for watches, it is more expensive, requires special tools and skills, and is overall more difficult to work with. This has prevented other brands (so far) from taking advantage of it, and is something special that Rolex has. The benefit is obvious once you handle any steel Rolex watch.

Read the rest of the article here: 
10 Things To Know About How Rolex Makes Watches

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